Black Professionals Summit is an annual conference that brings together thought leaders, industry experts, and innovators from various sectors to explore the latest trends, share insights, and foster collaboration. As the event has grown over the years, the need for a refreshed and cohesive visual identity became apparent to better reflect the summit's dynamic and forward-thinking nature.
The primary goal of this project was to develop a visually appealing and cohesive visual identity for the Black Professionals Summit 2023 that would resonate with the target audience, enhance brand recognition, and convey the innovative spirit of the conference.
The visual identity was applied across a range of materials, including event programs, banners, social media graphics, and promotional merchandise. Consistent use of the visual elements strengthened brand recognition and created a unified experience for attendees. Templates were provided for Canva to maintain unity.