Each element was created in Procreate and Illustrator, featuring some items from Adobe Stock to drive the visual identity home. All symbols served multiple purposes throughout the marketing of the event. Stickers, tote bags, water bottles and bracelets are some of the promotional items we took advantage of. Each year, a Roary is produced to add to the yearly collection. “Hippy Roary” is featured throughout the identity to “pantherize” the event without compromising the theme.